Personal Branding? Headshots? Business Branding? What’s the difference?
This is a question that I get often so I thought I would break it down so you can see which type of photo session would suit you best.
Personal Branding is a term that really refers to people marketing themselves and their careers as brands. Depending on what you do, your personal brand may be your business (for example if you are a business coach, you are the brand and the business) or just who you are as a person if you are more career minded.
Personal Branding when it comes to photography is a term used to group together all the different types of photo sessions that fall under the category of marketing yourself and your business.
Under the umbrella of Personal Branding there is the following types of photo sessions:
2. Business Branding Sessions
3. Styled Product Shoots
These are for the individual or the business owner who needs a quick update for their bio photo. They are all about head and shoulders and creating a first impression.
If you are thinking of updating your headshots, check out our Headshot Planner Guide. Click here to download.
Business Branding Sessions
These shoots are more for people who want a combination of photographs to showcase their business. They may include headshots, team headshots, business location, products and action images showcasing what your business does. They are longer and more extensive.
Styled Product Sessions
These are purely product based and are all about telling stories with your products. Think flatlays, styled scenes and action photos showing what your product does.
So the type of personal branding photo session that you want really depends on your needs and what you want to do with the photos.
Need a quick bio update, then a headshot session is for you. Want to take your business marketing to the next level then a business branding session or styled product session is for you.
If you are thinking about a Business Branding or Product session, check out our Business Branding Planner. Click here to download.